Saúda Magazine celebrates a decade with a new look
The renewal of its image and content reinforces the magazine’s commitment to health, well-being, and closeness to its readers.
By Ana Rita Cunha
More contemporary, more inspiring, and closer to people—that’s how Saúda Magazine presents itself to the public as it marks ten years of existence, serving health and well-being through a new design and new thematic content.
“This is a historic achievement and is due to several factors: the authors, who are the vitamins that keep the magazine strong; the cover personalities, who help give visibility to the magazine; and the pharmaceutical industry, which has been promoting its products,” says the magazine’s director, Diana Amaral.
“This is a historic achievement and is due to several factors: the authors, who are the vitamins that keep the magazine strong; the cover personalities, who help give visibility to the magazine; and the pharmaceutical industry, which has been promoting its products,” says the magazine’s director, Diana Amaral.
With a lighter, more sophisticated, and appealing look, the magazine is reborn with new energy, making reading easier and strengthening its emotional connection with readers. More than a change of image, this is the starting point for exploring new thematic trends while maintaining its commitment to quality, rigor, and credibility of information.
This new chapter, born from the magazine’s anniversary and ANF’s rebranding, begins with the November edition. Ten years later, Saúda Magazine goes back to its roots and features the special participation of TV host Manuel Luís Goucha, who returns to the cover after sharing his personal experience and the relationship of trust he maintains with pharmacies.
To mark this important milestone, an event was held at Pharmacia Chef Felicidade in Lisbon on November 4, bringing together health professionals, specialists, and several familiar faces in a celebratory atmosphere.
“Today, Saúda Magazine begins a new cycle,” highlighted Diana Amaral during the unveiling speech of the new look & feel. Beside her, ANF President Ema Paulino celebrated “the life of a magazine that has accompanied the Portuguese,” recalling its role as the most-read health and well-being magazine in the country and its importance as a tool for health literacy.
Access the online version of Saúda Magazine, here.
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